University College London
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Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

Version 2 2023-02-06, 10:41
Version 1 2021-05-17, 14:53
posted on 2023-02-06, 10:41 authored by Laura Zaikauskaite, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Dimitrios TsivrikosDimitrios Tsivrikos, Joseph T. Devlin

The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.

The word file includes experimental protocol and 10 environmental dilemmas.

Data is used for the following publication:

Zaikauskaitė, L., Butler, G., Helmi,  N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T.  (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts  “Attitude-Behaviour” Gap in Pro-environmental Domain. Frontiers in psychology, 13.


This work was funded by the Department of Experimental Psychology as part of the Undergraduate student Labs of University College London and the Cities Partnership Programme Funds (Stockholm Path) of University College London.