GTME Final for Publishing May 2021.xlsx (345.22 kB)

Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

Download (345.22 kB)
dataset
posted on 17.05.2021, 14:53 by Laura ZaikauskaiteLaura Zaikauskaite, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Dimitrios TsivrikosDimitrios Tsivrikos, Joseph T. Devlin
The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.

Funding

This work was funded by the Department of Experimental Psychology as part of the Undergraduate student Labs of University College London and the Cities Partnership Programme Funds (Stockholm Path) of University College London.

History