Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain
datasetposted on 17.05.2021, 14:53 by Laura ZaikauskaiteLaura Zaikauskaite, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Dimitrios TsivrikosDimitrios Tsivrikos, Joseph T. Devlin
The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.