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GTME Final for Publishing May 2021.xlsx (345.22 kB)

Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

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posted on 2021-05-17, 14:53 authored by Laura ZaikauskaiteLaura Zaikauskaite, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Dimitrios TsivrikosDimitrios Tsivrikos, Joseph T. Devlin
The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.

Funding

This work was funded by the Department of Experimental Psychology as part of the Undergraduate student Labs of University College London and the Cities Partnership Programme Funds (Stockholm Path) of University College London.

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    Division of Psychology & Language Sciences

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    Keywords

    moral judgementPro-environmental behaviourclimate changeHunt-VitellGeneral Theory of Marketing Ethicsattitude-behaviour gapDecision MakingSocial and Community Psychology

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