Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain
datasetposted on 2021-05-17, 14:53 authored by Laura ZaikauskaiteLaura Zaikauskaite, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Dimitrios TsivrikosDimitrios Tsivrikos, Joseph T. Devlin
The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.