The data are for a discrete choice experiment that examined the impact of security labels, device functionality and price on consumer decision making. This dataset is for internet connected Televisions.
Article will be published in PlosOne.
Funding
This work was funded by the UK EPSRC as part of the PETRAS IoT Research Hub - Cybersecurity of the Internet of Things grant no EP/N02334X/1 and the Dawes Centre for Future Crime at University College London.