IoT_DCE_SmartTV-PlosOne.dta (1.91 MB)
Internet of Things Discrete Choice Experiment SmartTV data
datasetposted on 14.01.2020, 10:54 by Shane JohnsonShane Johnson, John BlytheJohn Blythe, Gabriel Wong, Manning Matthew
The data are for a discrete choice experiment that examined the impact of security labels, device functionality and price on consumer decision making. This dataset is for internet connected Televisions.
Article will be published in PlosOne.