IoT_DCE_Wearables-PLOS_ONE.dta (2.04 MB)
Internet of Things Discrete Choice Experiment Wearables data
datasetposted on 2020-01-14, 10:54 authored by Shane JohnsonShane Johnson, John BlytheJohn Blythe, Manning Matthew, Gabriel Wong
The data are for a discrete choice experiment that examined the impact of security labels, device functionality and price on consumer decision making.This dataset is for internet connected wearables.
Article will be published in PlosOne.